Last updated: September 2026

Light Up Your Party respects your privacy and takes the protection of personal information seriously.

This Privacy Policy explains what personal information we collect, why we use it, how it may be stored or shared, and your rights in relation to your information.

1. Who We Are

Light Up Your Party is operated by:

Karl Reynolds trading as Light Up Your Party

Current contact information is available through our website and booking correspondence.

For questions about this Privacy Policy or personal information held by Light Up Your Party, please contact us using the contact details provided on our website.

2. Information We Collect

We only collect personal information that is reasonably required to deal with enquiries, bookings and the services we provide.

This may include:

• Your name

• Email address

• Telephone number

• Address, where relevant to the booking

• Event date, venue and location

• Services booked and event requirements

• Booking, invoice and payment information

• Communications relating to your enquiry or booking

An address may, for example, be the event venue, a customer's home where the service is being provided there, or a business address for a corporate booking.

We do not take or store customers' debit or credit card details.

3. How We Receive Information

Information may be provided directly by you when you contact or book with us.

Enquiries may be received through our website, email, telephone, SMS, WhatsApp, Facebook or Instagram.

Website enquiries may be stored within our website provider's system and sent to us by email so that we can respond.

We may also receive relevant booking information from a venue, event organiser, business client or another person arranging an event.

4. Why We Use Your Information

We use personal information where reasonably necessary to:

• Respond to enquiries and provide quotations

• Confirm and manage bookings

• Communicate with customers about their events

• Provide the services that have been booked

• Prepare invoices and record payments

• Manage event timings, venue access and other arrangements

• Maintain appropriate financial, tax and business records

• Deal with questions, problems or complaints

• Meet our legal and regulatory obligations

Depending on the circumstances, our lawful basis for using personal information may include taking steps at your request before entering into a contract, performing our contract with you, complying with a legal obligation, our legitimate interests in operating and administering the business, or consent where appropriate.

5. How We Store Booking Information

Booking and customer information may be held in our business records, including invoices, booking spreadsheets/dashboard, business diaries, email and relevant communications.

Telephone numbers and other contact information may also be retained in business phone contacts and within communications such as WhatsApp, SMS and social-media messages.

Financial and accounting information may be processed using third-party accounting software.

Access to our main customer and business records is restricted to the business owner.

6. Staff and Operators

Where a member of staff or an operator is assigned to an event, we may provide them with the limited information they reasonably need to carry out that particular booking.

This will normally include information such as the booking/customer name, venue, arrival and operating times and relevant job instructions.

Staff and operators are not routinely provided with customers' full business records or unrelated personal information.

7. Third-Party Suppliers

We occasionally work with trusted third-party suppliers as part of larger event bookings.

Where this happens, we only provide information reasonably necessary for that supplier to provide their part of the service. This will normally include the venue, date, timings or duration and relevant service requirements.

A customer's name or contact information is not normally shared unless there is a reasonable need for the supplier to have it.

Where we simply introduce a customer to another supplier and the customer contracts directly with them, that supplier will be responsible for how they handle information provided directly to them.

8. Photographs, Videos and Event Media

Some Light Up Your Party services create photographs, videos or recordings as part of the booked experience. These may include Magic Mirrors, Photo Booths, Selfie services, 360 experiences and Audio Guest Books.

Photos and videos may initially be stored locally on the computer, laptop or iPad used to operate the equipment.

Where event content is uploaded to our online event-gallery system, local copies may subsequently be removed from the equipment once they are no longer reasonably required.

We periodically clear event files from our equipment to manage storage and avoid retaining local copies unnecessarily.

9. Online Event Galleries

Where an online event gallery is provided, photographs or videos may be uploaded to our event-gallery provider, LumaBooth, so that the customer can access their event content through a viewing link.

Content held in an online event gallery may remain available so that the customer can continue to access their event link.

Customers are encouraged to download and securely retain their own copies of event photographs and videos. Online galleries should not be regarded as guaranteed permanent storage.

Customers may contact us if they would like event content held by Light Up Your Party to be removed. We will deal with deletion requests where applicable, taking into account any information that we are required or reasonably need to retain.

10. Promotional Photographs and Videos

Light Up Your Party primarily uses photographs and videos of its equipment, setups and general event atmosphere for promotional purposes.

Suitable content from adult/private events may occasionally be used on our website or social-media channels. We will take reasonable account of the privacy of people appearing in event content and will respect requests from booking customers concerning the use of identifiable content from their event.

Where an individual or couple is intended to be the principal identifiable subject of promotional content, we may seek permission before using that content.

Light Up Your Party does not publish identifiable photographs or videos of children on its website, social-media accounts or promotional material.

For corporate, confidential or private events, we will respect client requirements concerning photography, video and publication.

Anyone with concerns about an identifiable photograph or video published by Light Up Your Party can contact us and request that we review or remove it.

11. Direct Marketing

We do not currently use customers' email addresses or telephone numbers to send routine direct-marketing emails, text messages or WhatsApp promotions.

Customer contact details are primarily used for enquiries, bookings and related communication.

12. How Long We Keep Information

We do not keep personal information for longer than we reasonably need it.

Different information is retained for different periods depending on why we hold it.

Booking, invoice, payment and financial information may be retained where necessary for tax, accounting, legal and business-record purposes.

Physical booking records and other information are securely disposed of when they are no longer reasonably required.

Event photographs and videos held locally on event equipment are periodically reviewed and removed when no longer required. Where content is provided through an online gallery, it may be retained for continued customer access as described above.

We periodically review information we hold and remove information where there is no longer a reasonable need to retain it.

The ICO does not prescribe one universal retention period; businesses should be able to justify retention according to the purpose for which the information is held.

13. Keeping Information Secure

We take reasonable steps to protect personal information against unauthorised access, loss, misuse or disclosure.

Access to our main business records, accounting records and event-gallery administration is restricted.

Where third-party systems or service providers are used, those providers may process information in accordance with their own privacy and security arrangements.

14. Website Data and Cookies

Our website and its service providers may collect technical information relating to website visits, such as pages viewed, device/browser information, traffic sources and website usage information.

This information may be used to understand how visitors use our website and to improve our website and services.

Cookies and similar technologies may also be used by the website or its service providers. Where applicable, information and choices concerning cookies should be provided through the website's cookie controls.

15. Your Data Protection Rights

Depending on the circumstances and applicable data-protection law, you may have rights concerning your personal information, including rights to:

• Ask for access to personal information we hold about you

• Ask us to correct inaccurate or incomplete information

• Ask us to delete personal information in certain circumstances

• Ask us to restrict how information is used in certain circumstances

• Object to certain uses of your information

• Withdraw consent where consent is the basis on which information is being used

Not every right applies in every situation, and some information may need to be retained where there is a legal or legitimate reason for doing so.

The ICO confirms these rights form part of the UK's data-protection framework.

16. Complaints and Contact

If you have a question, concern or complaint about how Light Up Your Party handles your personal information, please contact us using the contact information provided on our website.

We will consider and respond to data-protection concerns appropriately.

You also have the right to raise a concern with the Information Commissioner's Office (ICO), the UK's data-protection regulator.

Information Commissioner's Office

17. Changes to This Privacy Policy

We may update this Privacy Policy from time to time where our services, systems or legal obligations change.

The latest version will be published on our website.

Version: September 2026